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Data protection

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Data protection

Data protection

We have drawn up this data protection declaration (version 09.07.2020-211130302) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, by their very nature, these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

When you visit websites today, certain information is automatically generated and stored, including on this website.
When you visit our website as you are doing now, our web server (the computer on which this website is stored) automatically stores data such as

  • the address (URL) of the website you are visiting
  • browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • the date and time

in files (web server log files).

As a rule, web server log files are stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.

Cookies

Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are Cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

How and if you want to use Cookies is your very own decision. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is essentially the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other “malware.” Cookies also cannot access information on your PC.

This is what cookie data might look like:

Name: _ga
Value: GA1.2.1326744211.152211130302-6
Prupose: Distinguishing website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The specific cookies we use depend on the services used and are explained in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential Cookies
These cookies are necessary to ensure the basic functionality of the website. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted Cookies
These cookies improve user-friendliness. For example, they store locations, font sizes, or form data that you have entered.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver personalized advertising to the user. This can be very practical, but also very annoying.
When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And, of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide whether to accept or reject each individual cookie. The procedure varies depending on the browser. The best way to find the instructions is to search Google using the search terms “delete cookies Chrome” or “disable cookies Chrome” if you are using the Chrome browser.

What about my data privacy?

The so-called “cookie guidelines” have been in place since 2009. These guidelines stipulate that your consent is required for cookies to be stored. However, there are still very different responses to these guidelines within EU countries. In Austria, however, this guideline was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you would like to learn more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) entitled “HTTP State Management Mechanism.”

Storage of personal data

Personal data that you transmit to us electronically on this website, such as your name, email address, address, or other personal information provided when submitting a form or commenting on the blog, will be used by us together with the time and IP address only for the specified purpose, stored securely, and not passed on to third parties.

We therefore only use your personal data to communicate with visitors who expressly wish to be contacted and to process the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out the possibility that this data may be accessed in the event of illegal behavior.

If you send us personal data by email – i.e. outside of this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

Law according to the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority, which in Austria is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/.

TLS encryption with HTTPS

We use https to transmit data securely over the Internet (data protection through technology design, Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to show you locations more effectively and thus tailor our service to your needs. When you use Google Maps, data is transferred to Google and stored on Google servers. Here we would like to explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

What is Google Maps

Google Maps is an internet map service provided by Google. With Google Maps, you can search for the exact locations of cities, landmarks, accommodations, or businesses online via a PC, tablet, or app. If companies are represented on Google My Business, additional information about the company is displayed alongside the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, very accurate representations are possible.

Why we use Google Maps on our website

All our efforts on this page are aimed at providing you with a useful and meaningful experience on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company is based. The directions always show you the best or fastest way to get to us. You can call up directions for routes by car, public transportation, on foot, or by bicycle. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to offer its full service, the company must collect and store data from you. This includes, among other things, the search terms you enter, your IP address, and your latitude and longitude coordinates. If you use the route planner function, the start address you enter is also stored. However, this data is stored on the Google Maps website. We can only inform you about this, but we have no influence over it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individualized, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211130302-5
Purpose: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. This ensures that you always receive customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. To identify the NID cookie, a separate test page was created that only included Google Maps.

How long and where is the data stored?

Google’s servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is increasingly stored in the US. You can find out exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data across various data carriers. This makes the data more quickly accessible and better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster cripples the servers, the data remains fairly secure.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete or prevent my data from being stored?

With the automatic deletion function for location and activity data introduced in 2019, information about location tracking and web/app activity is stored for either 3 or 18 months, depending on your decision, and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent location tracking, you must pause the “Web & App Activity” section in your Google account. Click on “Data & personalization” and then on the “Activity settings” option. Here you can turn activities on or off.

You can also disable, delete, or manage individual cookies in your browser. Depending on which browser you use, this works slightly differently. The following instructions show you how to manage cookies in your browser:

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide whether to allow each individual cookie or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google’s data processing, we recommend that you read the company’s privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to register or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly how data is stored.


Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the low file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can sometimes distort text or entire web pages visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are downloaded via a Google server. This external call transmits data to the Google servers. This also allows Google to recognize that you or your IP address has visited our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for the proper provision of fonts. API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. Google can use the collected usage figures to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should be noted that every Google Font request automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google servers. Whether this data is also stored cannot be clearly determined and is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets on its servers, which are mainly located outside the EU, for one day. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google’s goal is to improve the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete the data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=211130302 In this case, you can only prevent data storage by not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts, allowing us to get the most out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211130302. Although Google addresses data protection issues there, it does not provide detailed information about data storage. It is relatively difficult to obtain precise information from Google about stored data.

You can also read about what data Google collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated Google fonts locally, i.e. on our web server – not on Google’s servers. This means that there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides free of charge. With Google Fonts, you can use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers, we have downloaded the fonts to our server. In this way, we comply with data protection regulations and do not forward any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts, allowing us to get the most out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211130302.

Google Analytics Privacy Policy

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and services to your needs. Below, we provide more detailed information about the tracking tool and, in particular, what data is stored and how you can prevent this.

What is Google Analytics

Google Analytics is a tracking tool used to analyze traffic on our website. For Google Analytics to work, a tracking code is embedded in our website’s code. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to Google Analytics’ servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

  • Audience reports: Audience reports help us get to know our users better and understand more precisely who is interested in our service.
  • Advertising reports: Advertising reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
  • Behavior reports: Here we learn how you interact with our website. We can track the path you take on our website and which links you click on.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how you respond to our marketing efforts. In this way, we aim to increase our conversion rate.
  • Real-time reports: Here we can always see immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our website so that it is easier for interested parties to find on Google. On the other hand, the data helps us to better understand you as a visitor. This way, we know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to make our advertising and marketing measures more individualized and cost-efficient. After all, it only makes sense to show our products and services to those who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our website, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions are all types of actions you perform on our website. If you also use other Google systems (e.g., a Google account), the data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, agree to it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: ga
Value: 2.1326744211.152211130302-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152211130302-1
Purpose: This cookie is also used to distinguish between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds to one year

Name: _utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.


Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: Like _gat_gtag_UA, this cookie is used to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Epiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close your browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could be another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: This cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list is by no means exhaustive, as Google continually changes its cookie choices.
Here’s an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session Duration: Google defines session duration as the amount of time you spend on our website without leaving it. If you are inactive for 20 minutes, the session automatically ends.

Bounce Rate: A bounce occurs when you view only one page on our website and then leave.

Account Creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP Address: The IP address is only displayed in shortened form so that it cannot be directly linked to you.

Location: Based on the IP address, your country and approximate location can be determined. This process is called IP geolocation.

Technical Information: Technical details include, for example, your browser type, internet service provider, or screen resolution.

Source of Origin: Google Analytics, and we as well, are interested in knowing through which website or advertisement you arrived at our page.

Additional data may include contact details, reviews, playing media (e.g., when you play a video on our site), sharing content via social media, or adding items to your favorites. This list is not exhaustive and is intended only to provide a general overview of the type of data stored by Google Analytics.

How long and where is the data stored?

Google has servers distributed all over the world. Most servers are located in the United States, so your data is generally stored on American servers. You can see exactly where Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is stored across different physical storage devices. This makes data retrieval faster and provides better protection against tampering. Each Google data center has appropriate emergency programs for your data. For example, if Google hardware fails or natural disasters disable servers, the risk of a service interruption at Google remains low.

By default, Google Analytics sets a user data retention period of 26 months. After this period, your user data is deleted. However, we can choose the retention period ourselves. We have five options:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months

  • No automatic deletion

Once the selected period has expired, the data is deleted monthly. This retention period applies to data linked with cookies, user recognition, and advertising IDs (e.g., DoubleClick cookies). Report results are based on aggregated data and are stored independently of user data. Aggregated data means the merging of individual data into larger sets.

How can I delete or prevent my data from being stored?

Under EU data protection law, you have the right to access, update, delete, or restrict your data. By using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on here: https://tools.google.com/dlpage/gaoptout?hl=de Please note that this add-on only disables data collection by Google Analytics.

If you want to disable, delete, or manage cookies in general (not just from Google Analytics), each browser provides its own instructions:

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the secure and proper transfer of personal data. More information can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211130302. For further details on Google Analytics, we recommend: http://www.google.com/analytics/terms/de.html
https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP Anonymization

We have implemented IP anonymization for Google Analytics on this website. This feature was developed by Google to ensure that this website complies with applicable privacy laws and the recommendations of local data protection authorities, which may prohibit the storage of full IP addresses. The anonymization or masking of IP addresses occurs as soon as the IP addresses enter the Google Analytics data collection network, before any storage or processing takes place.

More information about IP anonymization: https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Reports on Demographics and Interests

We have enabled the advertising reporting features in Google Analytics. These reports include information about age, gender, and interests. This allows us to better understand our users—without being able to identify individuals. Learn more about advertising features here: https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can opt out of the use of your Google Account activity and information under “Ad Settings” at https://adssettings.google.com/authenticated

Google Analytics Opt-out Link

By clicking the following opt-out link, you can prevent Google from tracking further visits to this website.
Note: Deleting cookies, using your browser’s private/incognito mode, or switching to a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics Data Processing Amendment

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

More about the Data Processing Amendment: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Signals Privacy Policy

We have activated Google Signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide aggregated and anonymized data—provided you have allowed personalized ads in your Google Account.

The key feature is cross-device tracking. This means your data can be analyzed across different devices. By enabling Google Signals, data is collected and linked to your Google account. For example, Google can recognize when you view a product on our site using your smartphone and later purchase it via your laptop. Thanks to Google Signals, we can run cross-device remarketing campaigns that would not otherwise be possible. Remarketing means we can show you our offers on other websites as well.

With Google Signals, additional visitor data such as location, search history, YouTube history, and actions on our website are collected. This provides us with better advertising reports and more useful information about your interests and demographics. These include your age, language, location, and gender, as well as social factors such as your occupation, marital status, or income. Google Analytics uses these characteristics to define audiences or target groups.

These reports also help us better understand your behavior, preferences, and interests, allowing us to optimize and adapt our services and products for you. This data expires after 26 months by default. Please note that this collection only occurs if you have allowed personalized advertising in your Google Account. The data is always aggregated and anonymous, never linked to individual people. You can manage or delete this data in your Google Account.

Source: Created with the Privacy Policy Generator of firmenwebseiten.at in cooperation with trigital.at

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